Thriving in the Gig Economy

Article by : Gianpiero Petriglieri , Susan J. Ashford and Amy Wrzesniewski, Harvard Business Review
Posted on : March ~ April 2019
Full Article : https://hbr.org/2020/06/will-the-pandemic-push-knowledge-work-into-the-gig-economy

Growth in non-task-oriented market
“a recent report by McKinsey found that knowledge-intensive industries and creative occupations are the largest and fastest-growing segments of the freelance economy.”

Being a gig worker is a choice
“claimed that their independence was a choice and that they would not give up the benefits that came with it. Although they worried about unpredictable schedules and finances, they also felt they had mustered more courage and were leading richer lives than their corporate counterparts”

Reputation from good work is key
“productivity is an intense preoccupation for everyone we interviewed. It provides self-expression and an antidote to precariousness…They care about both being at work — having the discipline to regularly generate products or services that find a market “

Create a work environment without distraction
“Though many claimed their work was portable, they all still seemed to have somewhere to retreat…People fail because they don’t create a space and time to do whatever it is they need to do.”

Consistent workflow is key
“everyday workers use routines to enhance focus and performance. The professionals we spoke with tend to rely on them in the same way…successful independent workers seem to follow the advice of the French novelist Gustave Flaubert: “Be regular and orderly in your life…so that you may be violent and original in your work.”

Take jobs that is meaningful
“succeeding means taking only work that clearly connects to a broader purpose…is more than a means of earning a living…purpose, like the other connections, both binds and frees people by orienting and elevating their work.”

Managing missing social interaction at work
“researchers have also warned about a “loneliness epidemic” hitting the workplace, for which independent workers can certainly be at even greater risk…all reported having people they turn to for reassurance and encouragement..direct role models or supportive collaborators; in other cases they’re family members, friends, or contacts in similar fields”


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