Candidates are Ghosting New Employers – Here’s How You Can Avoid This at Your Company

What is “Ghosting”?
“When a person cuts off all communication with their friends or the person they’re dating, with zero warning or notice before hand:

Increasing trend of “Ghosting”
“this phenomenon is on the rise… a 10% to 20% increase in candidate and employee ghosting over the past year. “Applicants blow off interviews… New hires turn into no-shows. Workers leave one evening and never return”…The practice is popping up in other places”

Keep engagement and interest is the solution for “Ghosting”
“In the current talent market, candidates can afford to be picky about the opportunities they pursue…there are more open jobs than there are people to fill them…keep candidates engaged and interested at every stage of the hiring process”

During Application: Keep candidates informed about the hiring process
“fundamentally impact how candidates view your company when it comes time to make a big decision — like whether to take the job or tell you that they’ve taken another…if you have an ATS. Sending automatic responses through your ATS is a simple fix to the application black hole…give them a rough time frame for the review process, inform them about next steps, and notify them if their application wasn’t successful. Even bad news is better than no news at all.”

During Initial Outreach: Send a friendly follow-up
“Sending a quick follow-up message never hurts, especially if it sounds friendly and organic…try sharing a piece of content that they’ll find relevant or amusing, like an interesting news story about their industry”

During the interview: Shift the conversation from the company to the candidate’s goals
“If they don’t have a feeling for that by the time you show them out, they may be less open to considering an offer…you’re showing that you’re invested in their future…reducing the likelihood that they’ll leave the interview and never be heard from again.”

Offer phase: Establish a clear timeline to the candidates
“The best way to avoid it is simple. Don’t ghost them first…Candidates will appreciate knowing that you haven’t forgotten about them.”

First day and beyond: Ensure your employer brand delivers on its promise
“People sometimes ghost on jobs because it’s easier than having an awkward conversation about a change of heart…those second thoughts arise because the job or company didn’t live up to the expectations of the new hire… don’t want to oversell the position and make candidates feel like you pulled the wool over their eyes.”


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